Established 2002 · Southwest Florida
Chiropractic & Wellness Care Lakewood Ranch · Sarasota · Palmetto
Trusted Chiropractic & Wellness Care Southwest Florida
- Since 2002 established
- Locations
- 5 Doctors on staff
Wellness Membership
600+ members direct-pay wellness care. No insurance required.
Signature service · All 3 locations
Non-Surgical Spinal Decompression
A non-surgical, traction-based treatment for herniated and bulging discs in the neck and low back. Anyone experiencing back, neck, arm, or leg pain caused by a damaged disc may find lasting relief without surgery, without downtime.
All three offices use the Kennedy Decompression protocol, applied the same way at each location and matched to your exam findings.
- Herniated disc
- Bulging disc
- Sciatica
- Disc-related back pain
- Neck pain
- Degenerative disc disease
Clinical certification
Dr. Cindy Hornback is certified in the Kennedy Decompression Technique and primarily treats at the Lakewood Ranch location. Dr. Shena Martin is also certified in the Kennedy Decompression Technique and leads the Waterside location.
100%
Non-Surgical No injections, no downtime, no surgery required
15min
Per Session Comfortable, computer-controlled treatment sessions
3locations
Spinal Decompression Therapy is available across our Lakewood Ranch, Sarasota, and Palmetto locations, with a dedicated decompression system in place at each site to support patients seeking non-surgical relief from spinal conditions.
What we treat
Comprehensive Care for the whole family
- Priority service · Florida PIP
Auto Injury Chiropractic Care
Injured in a car accident? Florida law gives you 14 days to seek treatment or you may lose your right to PIP benefits. We coordinate directly with your insurance and legal team you focus on recovering.
- Florida PIP coordination
- Whiplash & soft tissue
- Documentation support
- Same-week scheduling
14
days
Florida PIP rule
Seek care within 14 days of accident to preserve benefits
$10
thousand
PIP coverage
3
Locations
Serving all areas
Lakewood Ranch · Sarasota · Palmetto
Pediatric Chiropractic
SoftWave®
Therapy
Acupuncture
Certified acupuncture from licensed practitioners. Effective for pain management, stress reduction, and supporting overall wellness alongside chiropractic care.
Pregnancy
Care
Wellness Members and growing every month
Southwest Florida families already choosing direct-pay wellness care no insurance, no referrals, no barriers.
Direct-pay · No insurance needed
The HCW Wellness Membership Program
Flexible adjustment plans
Care scheduled to your plan's cadence monthly, bi-weekly, or weekly. Your spine, your schedule. No insurance approval needed.
Priority scheduling
Members book before the general schedule opens. Same-week appointments always available at all three locations.
Whole-family coverage
Family membership plans available. One household, comprehensive care for everyone from infants to seniors.
Member pricing on all services
Discounted rates on acupuncture, SoftWave® therapy, spinal decompression, and all wellness consultations.
Valid at all three locations
One membership works across Lakewood Ranch, Sarasota, and North River. No location restrictions, ever.
Hornback Chiropractic & Wellness
Wellness Membership
Active
$65/month
Progressive discounts are available as additional family members are added
- Visit cadence set by your plan: monthly, bi-weekly, or weekly
- Priority scheduling at all locations
- Member pricing on all services
- No insurance required, cancel anytime
- Annual exam included; X-rays included when exam findings call for them
- 3 locations
- Family plans
- No insurance
Manatee & Sarasota County
Three Locations across Southwest Florida
Lakewood Ranch
Hours
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
- Dr. Cynthia Hornback
- Dr. Miranda Torres
Sarasota Waterside
Hours
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
- Dr. Shena Martin
North River Palmetto
Hours
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
- Dr. Kathryn Franchek
5 doctors · 3 locations
Meet Our Team dedicated to your wellbeing
- Founder & Clinic Director
Dr. Cynthia Hornback
Founder & Clinic Director · Doctor of Chiropractic
Dr. Cindy founded Hornback Chiropractic & Wellness in November 2002 with a singular focus helping patients achieve their health goals without relying on medication or surgery. Over 5,300 academic hours, Dean’s List, Logan College of Chiropractic. Now leading a team of five doctors across three Southwest Florida locations.
Dr. Cindy primarily treats at the Lakewood Ranch location and provides coverage at Waterside and Buffalo as needed.
- Kennedy Decompression Technique
- Diversified Technique
- Cox Flexion-Distraction
- Activator Methods
- Certified Acupuncture
Dr. Carey Lam
Chiropractic Physician · Certified Acupuncturist
- Coverage · All Locations
Book an appointment
Get in Touch we'll be in touch shortly
Fill in your details and we’ll confirm your appointment within one business day. Existing insurance patients and direct-pay patients welcome.
Three locations.
One standard of care.
Lakewood Ranch
-
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
Sarasota · Waterside
-
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
North River · Palmetto
-
Mon, Wed & Thu: 8:00am – 6:00pm
Tue & Fri: 8:00am – 1:00pm
Sat & Sun: Closed
Prefer to book online?
Use our online booking system to see real-time availability and confirm your appointment instantly.